Social Wardrobe: H&M Divided Spring Summer 2013

H&M Divided spring summer 2013 campaign styled by Veronique Didry and art directed by Stina Daag gives an approving nod to the already opened music festival season. The designs are catering to each and every hour of a music fest, from day to night. Needless to say Coachella serves as the main source of inspiration, behind the design as well as the imagery.